Thursday, June 17, 2004

Success, is it in the cards?

The CFL takes another huge step in marketing this year as Pacific Trading Cards offers up its second year of CFL trading cards. Pacific is one of the leading trading card companies and this years collection will feature 110 cards of various CFL stars, with a few refinements from last years debut edition. Bilingual text will offer francophone fans, especially in football mad Quebec, the chance to read up and collect some of their favorite CFL players, game worn jersey cards will again be included giving the card buyer a chance to win CFL apparel.

Autograph cards are popular with collectors and they’re included in this years collection as well, with the likes of Damon Allen, Danny McManus, Milt Stegall and Dave Dickenson having signed cards appearing is random packs of cards. More action photos and more players included should help to build on the success of last year.

A definite sign of the CFL‘s renaissance, last years debut issue from Pacific was the first batch of CFL cards provided by a mainstream card company in over 30 years. The trading card phenomenon has been going strong for a number of years now, it’s a great opportunity for the CFL to try and recapture a lost core of audience, the kids between 10 and 18 and of course their parents with the wallets.

Check out the new batch of cards at pacifictradingcards or visit the CFL site at www.cfl.ca for a quick look at the latest marketing achievement for the league.

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