Thursday, June 23, 2005


Damien Cox of the Toronto Star put together an interesting look at the 2005 CFL season finding that the current lineup of teams promises some long sought after balance.

The column in the Star is a good sign for the CFL which has made great strides in rebuilding the brand in the Big Smoke.

The attention the season kickoff has received shows that progress continues, a few years ago the CFL season was greeted with a collective yawn by Toronto sports fan and media observer alike. But with a number of stars aligning properly this year the CFL has found itself back in the media spotlight. A good omen for a league that has struggled over the years in reclaiming a portion of the Toronto sports market for itself.

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